Matt Dumba x Etched

NFT Release

The Hockey Diversity Alliance (HDA) was created by former and current NHL players to inspire a new and diverse generation of hockey players and fans.

Partnering with Etched, the charitable non-fungible token platform, current NHL player and HDA founding member Matt Dumba released an NFT in support of the alliance's efforts. To date the project has raised over $75,000.

Hockey is a great game, but it could be a whole lot better

— Matt DumbaOn The State of Hockey

Shadow Lion captured what it means to be black in the world of Hockey and helped Matt tell his story to create a more inclusive game for all.

Original
Branded
Social
Passion

Services

We are a creative studio. We live at the intersection of strategy, production and post.

Strategy
- Creative
- Campaigns
- Measurement
- Influencer Marketing
Production
- Unscripted
- Commercial
- Social Media
- Audio
Post
- Editing
- VFX
- Animation
- Delivery

Our Clients

Shadow Lion was founded in 2017 with the goal of supporting Tom Brady’s off-field media efforts. Leaning on insights from those experiences, we quickly began providing creative services to other athletes, influencers and organizations as well.

Our creative philosophy is simple: move people.

No matter the medium, better storytelling and better content will always lead to higher and more quality engagement. We are the creators and the audience, which gives us a unique perspective on how to create impactful content that people actually want. We develop and execute, which allows us to cut out expensive "middlemen" by developing original creative and then executing with top-notch production. Ultimately, we’re always looking to create visceral reactions. From the heart, to the heart.