Matt Dumba x Etched

Documentary Feature

The Hockey Diversity Alliance (HDA) was created by former and current NHL players to inspire a new and diverse generation of hockey players and fans.

Partnering with Etched, the charitable non-fungible token platform, current NHL player and HDA founding member Matt Dumba released an NFT in support of the alliance's efforts. To date the project has raised over $75,000.

Hockey is a great game, but it could be a whole lot better

— Matt DumbaOn The State of Hockey

Shadow Lion captured what it means to be black in the world of Hockey and helped Matt tell his story to create a more inclusive game for all.

Original
Branded
Social
Passion

Shadow Lion is a new generation of storytellers and strategists – a creative studio defined by hustle, emotion, and trust.

We started as a creative and production arm to support our co-founder, Tom Brady, and his brand partners. Then, we started doing the same for other athletes, influencers, brands and agencies. Then, original podcasts, documentaries, and series followed.

We do it all with our in-house production team, enabling us to turn ideas into reality with speed, scale and a consistently high level of quality and care.

Services

We deliver a fresh, personalized approach every time, drawing on our in-house agency, originals and production teams to drive impact.

Agency
- Creative Strategy & Ideation
- Competitive & Cultural Insights
- Creator Studios & Influencer Marketing
- Branded Content Development
- Partnerships
- Product Launches
- Fan Experiences
- Community Management
- Monitoring & Reporting
Originals
- Long & Short-Form Episodic Series
- Documentaries
- Podcasts & Vodcasts
- Concept Development
Productions
- À La Carte Production From Pre to Post
- Video
- Audio
- Graphic Design
- VFX
- Animation
- Finishing

Matt Dumba x Etched

Documentary Feature

All In

Tom vs Time

DeepCut With VicBlends

Pound 4 Pound

Z: Made for This

The Great Brady Heist

Micah Johnson X Aku

Matt Dumba x Etched

Defining Moments x DMSE

Thanks Tom

Services

Agency

Originals

Productions

Our Clients