Close Project

Z: Made for This

Documentary Series

With great admiration for Boston sports legend came a four-part docu-series, directed and produced entirely by Shadow Lion.

Z: Made For This follows Zdeno Chara’s time with the Boston Bruins during the 2019 season, Stanley Cup finals, offseason and subsequent 2020 season. 

Committed to telling Z's story in an authentic way that does justice to who he is and what he stands for, we poured our heart and soul into the project and developed a close relationship with him from the start. From inviting us into his hospital room immediately following his jaw surgery, to welcoming us to his hometown in Slovakia with his family after a crushing Stanley Cup Finals loss, Chara opened up about his life in countless quiet moments, road trips and exclusive interviews with our team throughout the year and a half period we shot him. 

Placeholder image
  • 3
    Years in the making
  • 4
  • 1680
    Career Games Played
  • 1
    Legendary Career
Placeholder image

Our interviews and time spent gaining Chara’s trust allowed for some of the most raw, emotional and authentic content to come to life during a pivotal time in Zee’s life. For the first time ever, he was the voice of his own story.

There are emotional and physical challenges in professional sports storytelling. Working with Shadow Lion was about working with the right people. Their ability to work around my personal life and professional routine was always very efficient and caring. I enjoyed all of it!

Zdeno CharaBoston Bruins Legend
Placeholder image

Z: Made For This is now streaming on NBC's Peacock.


We are a creative studio. We live at the intersection of strategy, production and post.

  • Strategy

    • Creative
    • Campaigns
    • Measurement
    • Influencer Marketing
  • Production

    • Unscripted
    • Commercial
    • Social Media
    • Audio
  • Post

    • Editing
    • VFX
    • Animation
    • Delivery

Our Clients

  • NFL company logo
  • Amazon company logo
  • Pepsi company logo
  • VISA company logo
  • Fox Sports company logo
  • Peacock company logo
  • Hertz company logo
  • Under Armour company logo
  • Frito Lay company logo
  • Fanatics company logo
  • Aston Martin company logo
  • Hasbro company logo
  • Bounty company logo
  • IWC SCHAFFHAUSEN company logo
  • Meta company logo
  • Michelob Ultra company logo
  •  EA Sports company logo
  • Molson Coors company logo
  • TB12 company logo
  • Autograph company logo

We're a new generation of storytellers—one defined by hustle, emotion, and trust. It’s an ethos we’ve cultivated since we began working with our first client: Tom Brady. We’ve only gone up from there.

We create content—for brands, athletes, and influencers—built to perform in a fast-moving world. And we create content for ourselves, driven by our own curiosity to discover and tell impactful stories.

No matter the medium, no matter the moment, we strike at the right time, in the right place to efficiently turn stories into impact.