The Great Brady Heist

As development and production partners for the documentary, Shadow Lion joined NFL Films, Religion of Sports and Fox Sports to chronicle the disappearance of Tom Brady’s jersey from the 2017 Super Bowl victory over the Atlanta Falcons.

Because of our close relationship to Tom, we played an instrumental role in getting him on board and gaining direct access to his home for the interview. We also participated in every interview - reviewing the treatments, helping throughout the feedback process and giving creative reports to Tom.

Our number one goal was to make sure Tom’s story was told authentically. We also brought forward materials that would help convey Tom’s POV on the scenario, introducing social media posts that we helped to spearhead that went viral on Instagram. Ex. Suspect Board that went viral on Tom’s instagram

8.1
IMDB Rating
2
Jerseys Stolen
1
FBI Case
52
Minute Documentary

The documentary was released in 2020, and now available on Fox Sports.

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Branded
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Passion

Services

We are a creative studio. We live at the intersection of strategy, production and post.

Strategy
- Creative
- Campaigns
- Measurement
- Influencer Marketing
Production
- Unscripted
- Commercial
- Social Media
- Audio
Post
- Editing
- VFX
- Animation
- Delivery

Our Clients

Shadow Lion was founded in 2017 with the goal of supporting Tom Brady’s off-field media efforts. Leaning on insights from those experiences, we quickly began providing creative services to other athletes, influencers and organizations as well.

Our creative philosophy is simple: move people.

No matter the medium, better storytelling and better content will always lead to higher and more quality engagement. We are the creators and the audience, which gives us a unique perspective on how to create impactful content that people actually want. We develop and execute, which allows us to cut out expensive "middlemen" by developing original creative and then executing with top-notch production. Ultimately, we’re always looking to create visceral reactions. From the heart, to the heart.