All In: The Boston Celtics

In collaboration with the Boston Celtics and FanDuel, ALL IN: THE BOSTON CELTICS broke new ground – a first of its kind docuseries chronicling the team's historic 2024 NBA championship run as it unfolded in real-time. 

This award winning five-episode docuseries followed the team’s journey through the NBA postseason, with episodes (18-25 minutes) released immediately on Celtics channels after each playoff series win, including two episodes during the NBA Finals.

ALL IN achieved extraordinary success, generating over 1 billion impressions and 150 million views across the Celtics and NBA social channels and setting a new benchmark for in-the-moment branded sports storytelling.