Micah Johnson X Aku

Former MLB star Micah Johnson created Aku - a fictional character - after his nephew asked if astronauts could be black. Understanding the impactfulness of that question, Aku was released in the NFT world of digital art for others to connect with. Aku has taken on a life of its own, after being released in February of 2021 and making over $3M at its initial reveal.

Shadow Lion was responsible for telling Micah’s story and capturing all of Aku’s live action content - documentary, sit down interviews, etc. to help people understand the purity of the mission.

Since its recent success, Micah has become the first Visa sponsored creator, a partner for the Billionaire Boys Club, Puma, and more. Shadow Lion has continued to tell his story and finds unique ways for brands to truly understand the Aku world.

Over the past 2 years, we’ve developed a strong, trusting relationship with Micah and figured out ways together to push the envelope creatively. Micah is someone constantly pursuing excellence and progress in the Web3 space, which is similar to our ethos at Shadow Lion. Authenticity is at the center of all material.

Original
Branded
Social
Passion

Services

We are a creative studio. We live at the intersection of strategy, production and post.

Strategy
- Creative
- Campaigns
- Measurement
- Influencer Marketing
Production
- Unscripted
- Commercial
- Social Media
- Audio
Post
- Editing
- VFX
- Animation
- Delivery

Our Clients

Shadow Lion was founded in 2017 with the goal of supporting Tom Brady’s off-field media efforts. Leaning on insights from those experiences, we quickly began providing creative services to other athletes, influencers and organizations as well.

Our creative philosophy is simple: move people.

No matter the medium, better storytelling and better content will always lead to higher and more quality engagement. We are the creators and the audience, which gives us a unique perspective on how to create impactful content that people actually want. We develop and execute, which allows us to cut out expensive "middlemen" by developing original creative and then executing with top-notch production. Ultimately, we’re always looking to create visceral reactions. From the heart, to the heart.