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All In: The Boston Celtics

The 2023-2024 Boston Celtics

In collaboration with the Boston Celtics and FanDuel, ALL IN: THE BOSTON CELTICS broke new ground – a first of its kind docuseries chronicling the team's historic 2024 NBA championship run as it unfolded in real-time. 

This award winning five-episode docuseries followed the team’s journey through the NBA postseason, with episodes (18-25 minutes) released immediately on Celtics channels after each playoff series win, including two episodes during the NBA Finals.

ALL IN achieved extraordinary success, generating over 1 billion impressions and 150 million views across the Celtics and NBA social channels and setting a new benchmark for in-the-moment branded sports storytelling.

  • 5
    Episodes
  • 150
    Million Views
  • 1
    Billion Impressions
  • 1
    Championship
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Shadow Lion is a new generation of storytellers and strategists – a creative studio defined by hustle, emotion, and trust.

We started as a creative and production arm to support our co-founder, Tom Brady, and his brand partners. Then, we started doing the same for other athletes, influencers, brands and agencies. Then, original podcasts, documentaries, and series followed.

We do it all with our in-house production team, enabling us to turn ideas into reality with speed, scale and a consistently high level of quality and care.

Services

We deliver a fresh, personalized approach every time, drawing on our in-house agency, originals and production teams to drive impact.

  • Agency

    • Creative Strategy & Ideation
    • Competitive & Cultural Insights
    • Creator Studios & Influencer Marketing
    • Branded Content Development
    • Partnerships
    • Product Launches
    • Fan Experiences
    • Community Management
    • Monitoring & Reporting

  • Originals

    • Long & Short-Form Episodic Series
    • Documentaries
    • Podcasts & Vodcasts
    • Concept Development

  • Productions

    • À La Carte Production From Pre to Post
    • Video
    • Audio
    • Graphic Design
    • VFX
    • Animation
    • Finishing

Our Clients

  • NFL company logo
  • Amazon company logo
  • Pepsi company logo
  • VISA company logo
  • Fox Sports company logo
  • Peacock company logo
  • Hertz company logo
  • FANDUEL company logo
  • Under Armour company logo
  • Frito Lay company logo
  • Fanatics company logo
  • Aston Martin company logo
  • Hasbro company logo
  • Bounty company logo
  • IWC SCHAFFHAUSEN company logo
  • Meta company logo
  • Michelob Ultra company logo
  • EA Sports company logo
  • Molson Coors company logo
  • NOBULL company logo