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Micah Johnson X Aku

Former MLB star Micah Johnson created Aku - a fictional character - after his nephew asked if astronauts could be black. Understanding the impact of that question, Aku was released in the NFT world of digital art for others to connect with. After being released in February of 2021 and making over $3M at its initial reveal, Aku has taken on a life of its own.

Shadow Lion was responsible for telling Micah’s story and capturing all of Aku’s live action content - documentary, sit down interviews, etc. to help people understand the purity of the mission.

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Since its recent success, Micah has become the face of Time magazine, the first Visa sponsored creator, a partner for the Billionaire Boys Club, Puma, and more. Shadow Lion has continued to tell his story and finds unique ways for brands to truly understand the character of Aku.

Over the past 2 years, we’ve developed a strong, trusting relationship with Micah and figured out ways together to push the envelope creatively. Micah is someone constantly pursuing excellence and progress in the Web3 space, which is similar to our ethos at Shadow Lion. Authenticity is at the center of all material.

Shadow Lion is a new generation of storytellers and strategists – a creative studio defined by hustle, emotion, and trust.

We started as a creative and production arm to support our co-founder, Tom Brady, and his brand partners. Then, we started doing the same for other athletes, influencers, brands and agencies. Then, original podcasts, documentaries, and other original series.

We do it all with our in-house production team, enabling us to turn our and our clients’ ideas into reality with speed, scale and a consistently high level of quality and care.


We are a creative studio. We live at the intersection of strategy, production and post.

  • Agency

    • Creative Strategy & Ideation
    • Competitive & Cultural Insights
    • Creator Studios & Influencer Marketing
    • Branded Content Development
    • Partnerships
    • Product Launches
    • Fan Experiences
    • Community Management
    • Monitoring & Reporting
  • Originals

    • Long & Short-Form Episodic Series
    • Documentaries
    • Podcasts & Vodcasts
    • Concept Development
  • Productions

    • À La Carte Production From Pre to Post
    • Video
    • Audio
    • Graphic Design
    • VFX
    • Animation
    • Finishing

Our Clients

  • NFL company logo
  • Amazon company logo
  • Pepsi company logo
  • VISA company logo
  • Fox Sports company logo
  • Peacock company logo
  • Hertz company logo
  • Under Armour company logo
  • Frito Lay company logo
  • Fanatics company logo
  • Aston Martin company logo
  • Hasbro company logo
  • Bounty company logo
  • IWC SCHAFFHAUSEN company logo
  • Meta company logo
  • Michelob Ultra company logo
  •  EA Sports company logo
  • Molson Coors company logo
  • TB12 company logo
  • Autograph company logo