Fanduel

Social Media

In the fall of 2022 we partnered with FanDuel and Jordan Spieth to create short form video content promoting the upcoming college football season.

In less than 15 minutes of Jordan’s time, and a $0 production budget, we created the most watched video ever on Spieth’s instagram, branded or unbranded.

By focusing on his passion for Texas football, and writing in a playfully controversial opinion, we sparked a viral moment discussion amongst football fans in his comments, helping to drive eyes to FanDuel’s platform.

Original
Branded
Social
Passion

Shadow Lion is a new generation of storytellers and strategists – a creative studio defined by hustle, emotion, and trust.

We started as a creative and production arm to support our co-founder, Tom Brady, and his brand partners. Then, we started doing the same for other athletes, influencers, brands and agencies. Then, original podcasts, documentaries, and series followed.

We do it all with our in-house production team, enabling us to turn ideas into reality with speed, scale and a consistently high level of quality and care.

Services

We deliver a fresh, personalized approach every time, drawing on our in-house agency, originals and production teams to drive impact.

Agency
- Creative Strategy & Ideation
- Competitive & Cultural Insights
- Creator Studios & Influencer Marketing
- Branded Content Development
- Partnerships
- Product Launches
- Fan Experiences
- Community Management
- Monitoring & Reporting
Originals
- Long & Short-Form Episodic Series
- Documentaries
- Podcasts & Vodcasts
- Concept Development
Productions
- À La Carte Production From Pre to Post
- Video
- Audio
- Graphic Design
- VFX
- Animation
- Finishing

Fanduel

Social Media

All In

Tom vs Time

DeepCut With VicBlends

Pound 4 Pound

Z: Made for This

The Great Brady Heist

Micah Johnson X Aku

Matt Dumba x Etched

Defining Moments x DMSE

Thanks Tom

Services

Agency

Originals

Productions

Our Clients