BRADY Brand

Social Media

Sometimes it pays to be the butt of the joke. Especially when you’re selling underwear.

Planning promotion for the underwear release from Tom Brady’s namesake apparel line, BRADY, we knew we had an opportunity to create viral social media interest by utilizing popular trends, and take an organic approach to marketing content.

Collaborating with brands like Amazon and macro influencers including @DudeWithSign, we helped kick start a media frenzy that allowed BRADY to subtly push sales and post a web of unsponsored content without over-saturating profiles with ads and links.

Original
Branded
Social
Passion

Shadow Lion is a new generation of storytellers and strategists – a creative studio defined by hustle, emotion, and trust.

We started as a creative and production arm to support our co-founder, Tom Brady, and his brand partners. Then, we started doing the same for other athletes, influencers, brands and agencies. Then, original podcasts, documentaries, and series followed.

We do it all with our in-house production team, enabling us to turn ideas into reality with speed, scale and a consistently high level of quality and care.

Services

We deliver a fresh, personalized approach every time, drawing on our in-house agency, originals and production teams to drive impact.

Agency
- Creative Strategy & Ideation
- Competitive & Cultural Insights
- Creator Studios & Influencer Marketing
- Branded Content Development
- Partnerships
- Product Launches
- Fan Experiences
- Community Management
- Monitoring & Reporting
Originals
- Long & Short-Form Episodic Series
- Documentaries
- Podcasts & Vodcasts
- Concept Development
Productions
- À La Carte Production From Pre to Post
- Video
- Audio
- Graphic Design
- VFX
- Animation
- Finishing

BRADY Brand

Social Media

All In

Tom vs Time

DeepCut With VicBlends

Pound 4 Pound

Z: Made for This

The Great Brady Heist

Micah Johnson X Aku

Matt Dumba x Etched

Defining Moments x DMSE

Thanks Tom

Services

Agency

Originals

Productions

Our Clients