Cross Insurance
For Cross Insurance it’s about more than just paperwork. They’ve been in the business for seven decades, and it’s still about family, kindness, and protection above all else.
Cross approached Shadow Lion to really tell this story for the first time. We focused on the brand’s heart by unpacking the history and wisdom of this long-running family business.
More importantly, we gave the content an authentic tone—light-hearted, emotional, and different from traditional insurance content—showing the company’s evolution through a human lens.
